Haig Simonian: How could any self-respecting chief executive say no?

"For those CEOs still reluctant to take the plunge, one of Ms Müller-Zantop’s competitors offers the answer. The website of UK-based Rossiter & Co promises not only mouth-wateringly cheap prices, but adds: “Dull teeth can be whitened, jowls slimmed down, wrinkles smoothed. Generally we can take 10 years off someone’s age.” How could any self-respecting chief executive say no?"

Haig Simonian is the FT's correspondent in Switzerland. We had real fun to watch CEO videos and he came across with this wonderful story in the print edition.