Enrico Preziosi: If you want to gain market share

"If you want to gain market share it is compulsory to be trendy. If it depended on my taste, Giochi Preziosi would never have been successful."

Chairman Enrico Preziosi, the world's third-largest toy maker comments on his management style. He leads very hands-off. He has delegated not only the day-to-day running of the firm but also strategy to a group of managers. This is very unusual for an Italian family-owned business.